Premium · Successor series · Working tool
The ten endorsed archetypes the practice works with, and the one you lead from under pressure.
Most leadership models grade a leader against a list of traits. This one does something different.
The archetype model maps how a leader's instincts present to the room, and what each presentation costs and earns under pressure. Two leaders with identical traits will lead differently because their archetypes differ. Two leaders from different traditions can hold the same archetype and recognise each other immediately.
None of the ten archetypes is better than another. Each has a load profile, the situation in which it operates at its best. Each also has a derailer pattern, the situation in which its strengths become liabilities.
The work is not to change archetype. It is to know the archetype, learn its disciplines, and recognise when it has stopped serving the moment.
Before you inherit the room, know how you will present in it, and which strengths become liabilities once the pressure rises.
The instincts that built the company are not always the ones that steward it. The Matrix names the pattern you lead from, and the discipline it asks of you next.
A shared, neutral language for how a candidate holds up under load, and the contexts that suit them best. Read as a load profile, not a personality label.
When stress is high, a second archetype surfaces. This is the shadow. Knowing yours before it appears means you can choose it, rather than be caught by it.
Ten archetype profiles, a method for finding the two that are yours, and the disciplines that hold any archetype together under pressure.
The Steward, the Visionary, the Operator, the Diplomat, and six more, each set out on its own page. Drawn from the practice's casework with senior executives, founders, and family successors.
10 profilesFor each archetype, its core strengths, what it needs under pressure, and the common pitfalls that appear when those strengths run unchecked.
Where each archetype is at its best. The situations that reward its instincts, and the ones that expose them.
Three steps. Identify your primary archetype, the shadow that surfaces under stress, and the archetype the situation in front of you calls for.
3 stepsThe closing section on how primary and shadow archetypes interact, and the disciplines that convert any archetype into a more durable form of leadership.
The Matrix is included as the workbook component of The Toolkit, whose archetype report identifies your primary and shadow for you automatically.
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